The legal basis for the control of advertising is contained in the Medicines Act, 2003 (Act No III of 2003) and the Medicinal Products (Advertising) Regulations, 2005, L.N. 380. The regulations explain the different requirements for advertising to the general public and healthcare professionals.

The control of medicines advertising in Malta, from 1 May 2004, is based on the system of self-regulation. The Advertising Committee within the Medicines Authority does not evaluate advertisements prior to their publication. The Committee investigates complaints received, routinely monitors advertisements and provides advice to industry, health professionals and other regulatory bodies.

It is an offence for any person to breach the regulations. Should there be a breach in the advertising regulations immediate warnings, sanctions and penalties will be issued.